Smartwool Spring 2023 Photography & Video

Location: Asheville, North Carolina

Smartwool's Spring 2023 campaign headed east to Asheville, North Carolina, a mountain town where a morning run, an afternoon hike and an evening at the lake all fit into the same day.

Street runs past old brick mills • Leaps through riverside parks • Creek crossings and fallen logs • Merino socks on forest trails • Paddleboards carried through the woods • Dock jumps into a mountain lake.

Two runners on a street past a brick mill building in Asheville, North Carolina, Smartwool Spring 2023 campaign, photography by Dag Larson
Runners leaping through a riverside park in Asheville, Smartwool Spring 2023 campaign, photography by Dag Larson
Close up of running shoes and Smartwool socks on an Asheville sidewalk, Smartwool Spring 2023 campaign, photography by Dag Larson
Two runners striding past a garage door in Asheville, Smartwool Spring 2023 campaign, photography by Dag Larson
Hiker climbing over a fallen log in a North Carolina forest, Smartwool Spring 2023 campaign, photography by Dag Larson
Friends rock hopping across a creek near Asheville, Smartwool Spring 2023 campaign, photography by Dag Larson
Two runners in a vine covered arbor tunnel in Asheville, Smartwool Spring 2023 campaign, photography by Dag Larson
Close up of trail shoes and Smartwool socks on a forest trail, Smartwool Spring 2023 campaign, photography by Dag Larson
Friends carrying paddleboards through the woods to the lake, Smartwool Spring 2023 campaign, photography by Dag Larson
Friends playing on a paddleboard on a mountain lake near Asheville, Smartwool Spring 2023 campaign, photography by Dag Larson
Swimmer leaping off a dock into a lake near Asheville, Smartwool Spring 2023 campaign, photography by Dag Larson
Smartwool Spring 2023 campaign in Asheville, North Carolina, photography by Dag Larson, Denver, Colorado commercial photographer
Smartwool Spring 2023 campaign in Asheville, North Carolina, photography by Dag Larson, Denver, Colorado commercial photographer
Smartwool Spring 2023 campaign in Asheville, North Carolina, photography by Dag Larson, Denver, Colorado commercial photographer
Smartwool Spring 2023 campaign in Asheville, North Carolina, photography by Dag Larson, Denver, Colorado commercial photographer
Smartwool Spring 2023 campaign in Asheville, North Carolina, photography by Dag Larson, Denver, Colorado commercial photographer
Smartwool Spring 2023 campaign in Asheville, North Carolina, photography by Dag Larson, Denver, Colorado commercial photographer
Smartwool Spring 2023 campaign in Asheville, North Carolina, photography by Dag Larson, Denver, Colorado commercial photographer
Smartwool Spring 2023 campaign in Asheville, North Carolina, photography by Dag Larson, Denver, Colorado commercial photographer
Smartwool Spring 2023 campaign in Asheville, North Carolina, photography by Dag Larson, Denver, Colorado commercial photographer