About Dag Larson

How does the image make you feel?

I'm a commercial photographer and director based in Denver, Colorado. For 15 years I've created campaign photography and video for brands like Smartwool, LMNT, Honey Stinger, REI, Spyder and Denver Water. My work is built to do more than look good once. Every shoot is planned so the images keep working across web, email, social, retail and the seasons that follow.

I have an eye for imagery that stands out, and I love the play that happens inside a photograph. Angles. Frames. Light. Emotion. First impressions are everything, so the question I come back to on every set is simple: how does this image make you feel?

That question matters more now than ever. Brands aren't just separating themselves from other brands anymore. They're creating vast canyons between real creative and artificial intelligence. Real people, real places and real moments are what people trust, and that's the work I make.

Dag Larson, Denver commercial photographer, with his camera on a ski mountain in Colorado
Portrait of Dag Larson with a cup of coffee and round sunglasses

Imperfection doesn't just happen consistently. It's crafted by hundreds of reps of perfection.

The work has taken me across multiple continents and into places that don't tolerate hesitation. Leaning out of helicopters. Tracking talent from moving vehicles. Hanging off ships for a single decisive frame. Standing on summits at minus twenty with fifty mile per hour winds cutting through every layer. Those aren't war stories. They're part of the job when the image matters.

Discomfort was normal long before photography became a profession. Winters in New Hampshire meant building igloos on Boy Scout trips and learning to read weather the hard way. Summers meant fishing poles, pocket knives and family trips deep into northern Maine, including canoeing through a storm on open water. At twenty I left Boston to chase snow and mountain horizons in Colorado. Today I live here with my partner and our three rescue dogs: Gyda and Naya, two huskies with endless drive, and Tina, an elderly dachshund chihuahua mix from Texas who runs the household with complete authority.

I was raised in wild places. I work in dynamic ones. The through line is simple: stay steady, stay curious, and make the frame count.

Dag Larson on set with a telephoto lens and camera bag
Young Dag Larson ice fishing on a frozen lake in New England

A few true things

  1. I caught my first fish on a fly at age 8.

  2. I navigated the rare waters of Maine on my own at 14.

  3. At 15, on a dare, I slapped a wild bear on the backside. (I don't recommend it.)

  4. My sophomore year of high school, I sang my way to second best alto in Massachusetts at the districts competition.

High school portrait of Dag Larson in a leather jacket
Dag Larson's rescue huskies Gyda and Naya at home in Colorado
Tina, Dag Larson's elderly dachshund chihuahua mix, in her sweater

Selected clients

Smartwool · The North Face · LMNT · Honey Stinger · REI · Spyder · Mammut · Osprey · Deuter · Eagle Creek · Airstream · Denver Water · Cisco · AXON · NHL · Otterbox · Sig Sauer · Crosman · Ravin Crossbows · THOR Industries · Quanta Services · Avalon Waterways · Canada Mountain Heli · Weston Backcountry · Flylow Gear · BCA · Guerrilla Gravity · Pax8 · Royal Crest Dairy · Aprico · Happy Leaf · NBPA · Yo Colorado · Freeskier Magazine · Denver Life Magazine

Building a campaign? Let's talk.

dag@daglarson.com

Denver, Colorado · Instagram