Smartwool Spring 2021 Photography & Video

Location: Austin, Texas

Smartwool's Spring 2021 campaign was a big push beyond the Rockies, built to connect the brand with a bigger community of runners and everyday adventurers in two of the country's fastest moving cities. Austin was half of that story.

Fly fishing the river • Roller skates on sunny sidewalks • Golden hour sun hoodies • Pizza on the patio with the dog • Big views over the water • Warm weather merino for a Texas spring.

See the other half of the campaign: Smartwool Spring 2021 New York City

Friends with roller skates outside an Austin barber shop, Smartwool Spring 2021 campaign, photography by Dag Larson
Woman in a Smartwool sun hoodie at golden hour in Austin, Smartwool Spring 2021 campaign, photography by Dag Larson
Two anglers fly fishing a river near Austin, Texas, Smartwool Spring 2021 campaign, photography by Dag Larson
Two friends laughing on roller skates on an Austin sidewalk, Smartwool Spring 2021 campaign, photography by Dag Larson
Woman laughing during outdoor yoga in Austin, Smartwool Spring 2021 campaign, photography by Dag Larson
Woman roller skating in Smartwool on an Austin street, Smartwool Spring 2021 campaign, photography by Dag Larson
Trail runner leaping on a shaded Austin trail, Smartwool Spring 2021 campaign, photography by Dag Larson
Couple laughing on an overlook above the water in Austin, Texas, Smartwool Spring 2021 campaign, photography by Dag Larson
Couple sharing pizza with their dog on an Austin patio, Smartwool Spring 2021 campaign, photography by Dag Larson
Two women running on a bridge toward downtown Austin, Smartwool Spring 2021 campaign, photography by Dag Larson
Anglers tying on a fly in Smartwool sun shirts, Smartwool Spring 2021 campaign, photography by Dag Larson
Runner stretching on a bridge with the Austin skyline behind, Smartwool Spring 2021 campaign, photography by Dag Larson
Women with yoga mats in a park below the Austin skyline, Smartwool Spring 2021 campaign, photography by Dag Larson
Friends playing on roller skates in Austin, Texas, Smartwool Spring 2021 campaign, photography by Dag Larson
Friends running on a pedestrian bridge with the downtown Austin skyline, Smartwool Spring 2021 campaign, photography by Dag Larson
Two runners on a curving ramp in Austin, Smartwool Spring 2021 campaign, photography by Dag Larson
Outdoor yoga with the Austin skyline, Smartwool Spring 2021 campaign, photography by Dag Larson
Woman meditating on a yoga mat in an Austin park, Smartwool Spring 2021 campaign, photography by Dag Larson
Woman carrying a paddleboard to the river in Austin, Smartwool Spring 2021 campaign, photography by Dag Larson
Woman paddleboarding on the river in Austin, Smartwool Spring 2021 campaign, photography by Dag Larson
Friends paddleboarding and wading in an Austin river, Smartwool Spring 2021 campaign, photography by Dag Larson
Hiker in a Smartwool sun hoodie on a rocky overlook, Smartwool Spring 2021 campaign, photography by Dag Larson
Roller skaters cruising an Austin sidewalk, Smartwool Spring 2021 campaign, photography by Dag Larson
Couple scrambling up rocks on a Texas Hill Country hike, Smartwool Spring 2021 campaign, photography by Dag Larson
Couple resting on rocks above the water in Austin, Smartwool Spring 2021 campaign, photography by Dag Larson
Angler casting a fly rod in a sunlit Texas river, Smartwool Spring 2021 campaign, photography by Dag Larson
Angler fly fishing a shaded river near Austin, Smartwool Spring 2021 campaign, photography by Dag Larson
Couple fly fishing a river near Austin in Smartwool sun shirts, Smartwool Spring 2021 campaign, photography by Dag Larson
Angler netting a fish while fly fishing near Austin, Smartwool Spring 2021 campaign, photography by Dag Larson
Close up of anglers wading a Texas river, Smartwool Spring 2021 campaign, photography by Dag Larson
Two anglers wading a backlit river near Austin, Smartwool Spring 2021 campaign, photography by Dag Larson
Close up of roller skates on an Austin sidewalk, Smartwool Spring 2021 campaign, photography by Dag Larson