Smartwool Spring 2021 Photography & Video

Location: New York City

Smartwool's Spring 2021 campaign was a big push beyond the Rockies, built to connect the brand with a bigger community of runners and everyday movers in two of the country's biggest cities. New York was half of that story.

Brooklyn Bridge miles • East River waterfront strides • Manhattan skyline backdrops • Bouldering in the park • Park bench breathers • Merino layers built for city miles.

See the other half of the campaign: Smartwool Spring 2021 Austin

Two women running across the Brooklyn Bridge, Smartwool Spring 2021 campaign, photography by Dag Larson
Portrait of a runner on the Brooklyn Bridge in a Smartwool sports bra, Smartwool Spring 2021 campaign, photography by Dag Larson
Runners on the East River waterfront with the Manhattan skyline, Smartwool Spring 2021 campaign, photography by Dag Larson
Runner doing push-ups on the Brooklyn Bridge promenade, Smartwool Spring 2021 campaign, photography by Dag Larson
Two runners on an East River boardwalk in New York City, Smartwool Spring 2021 campaign, photography by Dag Larson
Smartwool Spring 2021 running campaign in New York City, photography by Dag Larson, Denver, Colorado commercial photographer
Runner leaping along the waterfront with the Midtown Manhattan skyline, Smartwool Spring 2021 campaign, photography by Dag Larson
Woman taking a break outside a New York City storefront in Smartwool merino, Smartwool Spring 2021 campaign, photography by Dag Larson
Climber bouldering on a rock outcrop in a New York City park, Smartwool Spring 2021 campaign, photography by Dag Larson
Group of runners crossing the Brooklyn Bridge, Smartwool Spring 2021 campaign, photography by Dag Larson
Runners below the Brooklyn Bridge with the Manhattan skyline, Smartwool Spring 2021 campaign, photography by Dag Larson
Two runners on the Brooklyn waterfront with the Lower Manhattan skyline, Smartwool Spring 2021 campaign, photography by Dag Larson
Smartwool Spring 2021 running campaign in New York City, photography by Dag Larson, Denver, Colorado commercial photographer
Woman laughing on a park bench in Smartwool layers, Smartwool Spring 2021 campaign, photography by Dag Larson
Smartwool Spring 2021 running campaign in New York City, photography by Dag Larson, Denver, Colorado commercial photographer
Two women walking through a New York City park, Smartwool Spring 2021 campaign, photography by Dag Larson
Smartwool Spring 2021 running campaign in New York City, photography by Dag Larson, Denver, Colorado commercial photographer
Smartwool Spring 2021 running campaign in New York City, photography by Dag Larson, Denver, Colorado commercial photographer
Overhead view of friends bouldering in a New York City park, Smartwool Spring 2021 campaign, photography by Dag Larson
Smartwool Spring 2021 running campaign in New York City, photography by Dag Larson, Denver, Colorado commercial photographer
Smartwool Spring 2021 running campaign in New York City, photography by Dag Larson, Denver, Colorado commercial photographer
Climber resting on a crash pad while bouldering in New York City, Smartwool Spring 2021 campaign, photography by Dag Larson
Smartwool Spring 2021 running campaign in New York City, photography by Dag Larson, Denver, Colorado commercial photographer
Smartwool Spring 2021 running campaign in New York City, photography by Dag Larson, Denver, Colorado commercial photographer