Spyder | Beijing Olympics Visual Campaign

Built around Spyder’s role as the official supplier to the U.S. Ski Team, this project focused on translating Olympic-level performance into a modern visual system that could live beyond the Games. The objective was to honor Spyder’s technical heritage while expanding relevance across retail, digital, and social channels.

Production spanned urban and alpine environments, allowing us to create distinct yet connected visual narratives. Mountain imagery reinforced performance credibility and Olympic legacy, while urban executions introduced energy and accessibility for younger, digitally native audiences.

The result was a flexible image ecosystem designed to support launch moments, retail presence, and long-term brand storytelling, helping Spyder leverage the Beijing Olympics as both a pinnacle event and a growth catalyst.