Every project starts with understanding where the content needs to live and what it needs to accomplish. Before cameras come out, I work through audience, channels, usage, and creative intent. From there, I build a production approach that aligns locations, casting, and visuals to the larger brand or campaign goal.

’m often brought in for both. Clients reach out because they want help shaping the visual approach, not just executing a shot list. I collaborate closely with internal teams and agencies to refine concepts, translate strategy into visuals, and ensure the creative holds together across locations and deliverables.

I work with a trusted network of highly experienced creatives based in Denver and across the country. Depending on the scope, that includes seasoned producers, directors, cinematographers, and crew who bring deep expertise across commercial, lifestyle, and campaign-driven productions. Our producers and video teams have long résumés and real-world experience across complex shoots, tight timelines, and demanding environments. There’s very little we haven’t encountered and even less we haven’t solved, which allows us to move confidently and keep productions running smoothly.

Locations are selected based on the creative, not convenience. I scout environments that naturally support the story the brand is trying to tell, whether that’s performance, authenticity, or everyday usability. The goal is to make the setting feel intentional and believable, not staged.

My work is built for performance, not just aesthetics. Every shoot is planned around how the content will be used across platforms, campaigns, and timelines. That strategic layer, combined with high-end craft and real-world production experience, is what keeps brands coming back.

Yes. either myself or my producers lead casting to ensure talent feels authentic to the brand and audience. Whether that’s real people, lifestyle talent, or specialized roles, casting is treated as a strategic decision that directly impacts how believable and effective the visuals feel.

I operate as an extension of the team. That means clear communication, shared creative ownership, and a production process that respects timelines, budgets, and brand standards. My role is to make the creative stronger and the process smoother, not more complicated.

I primarily work with outdoor, lifestyle, performance, and technology brands that value authenticity and clarity. Many of my projects involve go-to-market campaigns, product launches, and content libraries designed for long-term use across digital and brand platforms.

Always. Assets are planned with distribution in mind, from paid social and ecommerce to web, editorial, and out-of-home. That includes framing, formats, and flexibility so the content performs wherever it’s deployed.

Success means the visuals feel true to the brand, support the larger strategy, and make the client’s job easier long after the shoot wraps. If the content ships smoothly, performs well, and gets reused across campaigns, that’s a win.

Start with a conversation about goals, usage, and constraints. From there, I can outline a creative and production approach that fits the brand, the timeline, and the budget.