Smartwool Fall 2023 Photography & Video Production

We partnered with Smartwool to develop a purpose-driven visual campaign for their Fall 2023 collection by selecting locations that naturally elevated the brand narrative and product performance. With intentional scouting that matched terrain to story and casting that reflected genuine outdoor lifestyles, we integrated creative direction into each setting to produce imagery and motion that feels both authentic and strategically composed. The result is a versatile asset library designed to strengthen Smartwool’s positioning across paid, ecommerce, social, and brand platforms.