Case Study: Smartwool Spring 2025 Photography & Video Production

For the Spring 2025 apparel campaign, we collaborated with Smartwool to create a dynamic collection of photography and video assets set in the breathtaking landscapes of Washington State. These diverse locations provided a stunning backdrop for capturing Smartwool’s latest performance apparel in action, from high-energy hiking and trail running sequences to immersive backcountry explorations. With a crew of seven and a talent team of thirteen, we executed a meticulously planned shoot that seamlessly balanced lifestyle storytelling with technical product showcases, all in a total of 2 days. Our approach prioritized authenticity, highlighting the gear’s durability, comfort, and versatility across a range of spring conditions.

One of the key challenges was selecting locations that offered both striking visual variety and logistical efficiency for multiple scene changes each day. Careful pre-production scouting allowed us to optimize transitions between locations while ensuring every setting aligned with Smartwool’s adventurous brand ethos. Additionally, we curated a talent roster that not only resonated with the brand’s audience but could also confidently navigate both rugged trails and authentically represent each action. From sunrise expeditions to transitional camping scenes that required adaptability with changing weather, our production team remained flexible to capture the essence of spring adventure. The final deliverables provided Smartwool with an extensive visual library, reinforcing their position as a leader in performance apparel for outdoor enthusiasts