Smartwool Fall/Winter 2026 Photography & Video

We had hoped for blue skies and cheery conditions, but Mother Nature had other plans. We fought the elements on this one, and honestly, those are always the fun shoots. Real human emotion is what connects a customer to the product, and 40+ mph winds and driving snow will get anyone's attention.

We chased the talent up the mountain on touring skis and split boards, then dropped back to the base for the car scenes. In between, we trounced around the forest and started a full-on snowball war. To close out the day, we drove to a classic diner that has been around forever and had all the right vibes, and wrapped the shoot there.

Ski touring and splitboarding in high wind and snow • Snowboarding through fresh pines • A snowball war in the forest • Car scenes at the base • A classic mountain diner to close the day.