Cisco | Meraki Go Product Launch

Cisco reached out based on our proven track record in conceptualizing and executing go-to-market branding. For the launch of Meraki Go, Cisco’s small business networking solution, the objective was to create a visual system that felt authentic, warm, and easy to use while clearly communicating seamless connectivity between front- and back-of-house operations.

Ahead of production, we led comprehensive casting and location scouting, selecting Denver-based small businesses that reflected the diversity, personality, and real workflows of Meraki Go’s target audience. Each location was chosen to reinforce approachability and everyday usability, ensuring the environments felt lived in rather than staged.

The two-day shoot moved across multiple locations throughout Denver, capturing a cohesive image bank designed for website content, paid advertising, and launch communications. The final visuals provide Cisco with a versatile asset library that supports both immediate go-to-market needs and long-term brand positioning.