Axon - Federal Line
Axon came to us with the challenge to create a mission-accurate visual catalog for their Federal product line. Through strategic location scouting, custom-built vehicles, authentic tactical styling, and on-site consultation from retired federal and military personnel, we produced imagery that reflects real operational environments. Each scenario was designed to withstand scrutiny from the agencies evaluating and deploying the equipment, reinforcing credibility, trust, and product relevance at the highest level.
Every detail of the production was shaped by realism and restraint, from legally compliant vehicle transport to the construction of controlled scenarios including checkpoints, border operations, forced entry, and aircraft-based interdiction. The resulting imagery provides Axon with a cohesive, high-integrity asset library built to support federal sales, product education, and long-term brand credibility.
Testimonials
I worked with Dag on an epic and complicated 3 day shoot where he was lead photographer. Creatively, Dag was a confident leader and really partnered with me on capturing incredible images. Because Dag was involved throughout pre-pro, location scouting and on set getting the goods, he really was the leader in bringing our vision to come life. He went the extra mile to always ask questions and get to know the product in order to tell the best story through photography. I cannot recommend Dag more. He will go above and beyond to make sure he is taking care of you and your brand in capturing quality and creative assets. Hey will make sure they / you not only look cool but truly move the needle for your business and creative storytelling!
—Travis Bartlett ( Creative Director @ Axon )
